With Netflix’s most recent launch of tv show and movie lineups, users have to start questioning the future blockbuster movie potential. Are they ever going to bring in the big dogs for streaming purposes? Here are some quick ways Netflix is becoming Hulu 2.0 and why you should be concerned about using your internet bandwidth elsewhere.
- Movie Contracts Are Only Increasing
In a Netflix blog by Chief Content Officer Ted Sarandos, Netflix announces that many of the high profile movies such as Hunger Games: Catching Fire, World War Z and Transformers: Age of Extinction will be leaving the service due to exclusivity contracts ended.
Sarandos states: “While many of these movies are popular, they are also widely available on cable and other subscription platforms at the same time as they are on Netflix and subject to the same drawn out licensing periods. Through our original films and some innovative licensing arrangements with the movie studios, we are aiming to build a better movie experience for you.”
Great positioning from a PR standpoint, but that does nothing to allow your customers and streaming consumers to have trust in the service. They are now to the point where they don’t know what they are getting out of Netflix if they are not finding great movies? An individual who is not a big TV show fan will have a hard time investing in a Netflix subscription. That calls for a strong pull from internet companies to step it up.
- Internet Companies Can’t Stop Complaining About Netflix
Netflix currently is known as a CDN (Content-delivery network) and has recently struck deals with Comcast, Time Warner Cable to pay to run their content over their bandwidth. With the new net-neutrality rules coming into effect, bandwidth throttling is costing these internet companies millions of dollars but they wanted a piece of the pie. Netflix caved a little too early and by doing so, could cost them in the ability to bring in big name titles.
- More Streaming Companies, Less Market Control
Cable network Epix reached a multiyear Hulu deal which ended its agreement on Monday, August 31st, 2015. Epix now allows, beginning October 1st, for Hulu subscribers to get films from Lionsgate, MGM and Paramount. This is becoming the norm. As theater attendance is down at a 19 all-time year low, more families are building theater type settings in their homes and relying on streaming services to make it happen.
The amount of streaming services as compared to 2010 has more than tripled. Companies like Netflix, Amazon, HBOGo, Sling, Crackle and more music streaming options as well, bandwidth is now one of the main priorities among American homes. That’s not even counting apps like WatchESPN, Dish’s Hopper, DirecTV’s Genie or XFinity’s Watch Now apps which permit live TV to be streamed anywhere with a simple username and password.
One advantage Netflix is continuing to grow and needs to ramp up is its own original series. Take for example the hit-comedy show “Orange Is The New Black”. With an 8.4/10 rating on IMDB.com, users are ditching their cable for the rise in tv show programming. Other top shows rated by viewers including House of Cards, restoring Arrested Development for a season, Marco Polo and Unbreakable Kimmy Schmidt, Netflix tested new market penetration and according to the polls, this should be the future of Netflix.
- Can they make Netflix original series fast enough?
This is the only way to avoid the label Hulu 2.0. Netflix was founded on movie selection being shipped to you and eventually, users are going to expect the same great titles via stream as well.
Netflix has two options to be able to succeed:
- Drop the shipping option for DVD titles and fork out the money to improve server maintainance and movie contracts
- Develop more original series
What do you think, is there another way that Netflix can survive the bidding wars for movies? Internet Service Partners has a great way you can improve your internet speed. Check out what packages are available in your area.