In a world of instant gratification, Snapchat has seized the world of quick photos since it began back in September 2011. In fact, according to a report by data analytics company Domo, worldwide Snapchat users share 284, 722 snaps PER MINUTE. Yes, per minute.
SocialMediaToday.com lists increased usage of smartphones, decreased censorship, pictures speak louder than words and sharing moments as they come as the top ten reasons why snapchat is so successful. Which type of Snapchatter are you? Approval Snapchatter
Marketers can capitalize on Snapchat’s instant-gratification platform by using spontaneous, creative snaps to connect with users on a more intimate yet casual level. After all, Snapchat received $60 million in funding to being implementation of in-app transactions in 2013 and launched Snapcash in partnership with Square to make purchasing possible. It hasn’t taken off like many might have thought, but nonetheless, it is a function within the app.
First To Know Snapchatter
In early 2015, Snapchat introduced a new feature called Discover. Discover includes text, photo and video clips called “editions” that convey content from companies including ESPN, Cosmopolitan Magazine, and CNN. As a snapchatter, you want to know what your friends are doing and be the first to know regarding news, sports, politics and happenings around the world. Enter the world of Snapchat discover.
Discover allows users to share news immediately through its disappearing chat function. With more millennials cutting the cord per se on daily news, including 6,200 American subscribers per day, where are they going to get their information? Snapchat’s Discover option provides just that.
• As of August 2014, over 100 million people were using Snapchat every month, totaling over 400 million snaps per day. That’s a lot of needed bandwidth.
• Some other stats that are relevant to the news media:
o Roughly 70% of users are women
o 71% of Snapchat users are under the age of 25.
o Over 77% of college students use Snapchat daily.
As a first to know snapchatter, you know everything the minute it happens because it is all at your fingertips. Your friends, the news, the sports are all located in one app to allow you to be better than the reporters. It allows you to get on your other social media outlets or engage in group messages to announce the news first. Just the way you like it.
Best Friend Snapchatter
As previously mentioned, Snapchat features the instant gratification of showing pictures instantly but how do you quantify it? Insert the best friends and Snapchat gamification, a best friend snapchatter’s biggest goal. Do you ever wonder what those emoji’s are. Here is a breakdown:
You are the type of person to achieve all your friend’s Snapchats. No more of this story business, you get personal snaps which is both an advantage and a disadvantage. However, because you love emoji’s so much, you see it as an advantage. Screenshot those emojis, they won’t be there forever.
Everyone knows this snapchatter because they spend 500 seconds of their life each day watching this individual’s snapchat story. That’s okay with you because you have a story to tell. You live it up each and every waking minute. You want people to know the good, the bad and the ugly of your day. From the clothes you are wearing to what you eat for meals, everyone will know what’s going on. You are just friendly like that. Boy is that an understatement.
The One Up Snapchatter
Most people think you do amazing things, and then there is you, the One Up Snapchatter that will not be beat. Someone takes a snapchat in Paris of the Eiffel Tower on your snapchat best friends list, you have to do one of two things — delete that friend or head to the Taj Mahal. Your ability to do ‘ol Jane or Johnny one better is what gets you up in the morning. The first thing you check is what your friend’s did last night in their Snapchat story and then boom — instant ideas on how you will outdue them. It’s okay, you are typically the person that has that entrepreneur drive and will be successful in life. That is — well — unless Jane or Johnny start their own business.
There are those like Lil’ Jon who love to get “Crunk” and then there is you, the one who loves to bring their phone to every night on the town while sippin’ back on grandpa’s old cough medicine. Instead of your Crunk glass you raise your phone up to the ceiling and Snapchat all the night happenings. Your best friends, both in real-life and on Snapchat, wake up to your Snapchat story around 400-500 seconds. Well young pup, you give the Snapchat Storyteller a run for their money, but because you are a little tipsy, you deserve your own category. Congratulations, you earned it. Now sober up.
It’s time for you to go downtown or to the big game but really — who wants to walk? For you, it is extremely hard to walk and Snapchat at the same time. So what do you do? You request an Uber or Lyft driver to take you so you and your bestie can sit in the back and snap the whole way there.
I mean come on really — what is more authentic than snapchatting your way on Main Street and beyond as you get to the location. The way you see it, if you don’t do this, then nobody is going to know how you arrived there. The benefits, all your friends view your snapchat story and know where you are going to be. That way, you don’t waste time at your destination texting or calling those who want to know where the part is at. All you gotta say is, check my snapchat.